Brand Design - ALLPINE

Branding Guideline Booklet & Logo Design

Designing a logo and created a comprehensive brand guideline booklet for the snowboarding brand "Allpine."

Role: Creative Director, Graphic Designer

For the snowboarding brand "Allpine," I started by crafting a moodboard to capture the brand's adventurous spirit, selecting colors that reflect the winter mountain landscape. After several iterations, I finalized a bold, dynamic logo that represents the brand's essence. The brand guideline booklet I created provides clear instructions on logo usage, typography, and color schemes to ensure consistency across all branding materials.

Pre-Production Process

▲Moodboard

▲Logo iteration 1

▲Logo iteration 2

▲Color iteration

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