Brand Design - ALLPINE
Branding Guideline Booklet & Logo Design
Designing a logo and created a comprehensive brand guideline booklet for the snowboarding brand "Allpine."
Role: Creative Director, Graphic Designer
For the snowboarding brand "Allpine," I started by crafting a moodboard to capture the brand's adventurous spirit, selecting colors that reflect the winter mountain landscape. After several iterations, I finalized a bold, dynamic logo that represents the brand's essence. The brand guideline booklet I created provides clear instructions on logo usage, typography, and color schemes to ensure consistency across all branding materials.
Pre-Production Process
▲Moodboard
▲Logo iteration 1
▲Logo iteration 2
▲Color iteration